We’re experienced digital natives whose focus on patient-centricity allows us to support consumer needs with innovative digital experiences and platforms. We’ve been around; with years both working in the digital trenches and leading multidisciplinary teams on some of the world’s largest healthcare brands. We are also a part of the Abundant Venture Partners (AVP) family of companies and as such we have unprecedented access to some of the world’s leading healthcare veterans. This access allows us to leverage the deep health care industry experience of AVP for the benefit of our clients.
President and Chief Experience Officer
Paul brings over 20 years of experience design and technology innovation expertise to Aha!. Over the course of his career, Paul has worked with some of the world’s most iconic brands across a wide variety of industries: healthcare, pharmaceuticals, automotive, technology, CPG, QSR, insurance, and retail/commerce. His passion for leading multidisciplinary teams to create award-winning experiences that deliver on fundamental business objectives is what propels him day-to-day (along with several cups of very strong coffee). He has held UX and technology leadership positions with digital agencies including Tribal DDB and Razorfish, and is excited to bring this experience to health systems with Aha!.
Executive Director, Experience Delivery
Cindy is a digital program director with 20 years of experience in manufacturing, automotive, and healthcare. With a background in library and information science, she has an innate empathy for users (and their messy content) and a proven ability to lead teams through change to deliver sustainable digital products. Cindy is delighted to bring her passion for continuous improvement and core belief in open access to information to drive improvements in the healthcare experience for all.
Senior Director, Experience Design
Sam is a digital experience design professional with almost 20 years of experience in human factors, enterprise experience design, interface design, and more. Since his beginning in front end development through his experience design roles, Sam has always been concerned with how business and user needs are satisfied in the smallest details. His experience has come from work in the retail, automotive, financial services, and healthcare industries with multiple Fortune 100 companies. As a consultant and leader, Sam excels at fostering empathy not only for the end users but for the needs and drivers of his clients and his own design team. His skills have resulted in multiple awards and leadership roles that only serve to make him want to do more and to do it better. Sam is excited to bring his experience, curiosity, and passion to help make healthcare better for everyone.
Senior Director, Technology
Tim is Senior Director, Technology for Aha!. He is a digital technology leader with over 20 years of experience with a comprehensive skill set bridging technical, creative and project management. Tim is an expert in managing full software development lifecycles in both traditional waterfall and Agile methodologies and has managed global digital initiatives for Fortune 500 companies. Tim's background is derived from a design/UX foundation which he leverages across projects he’s lead and architected. Prior to Aha! Tim held technology leadership roles at Critical Mass and R/GA where he lead multi-developer teams working with Pepsi, McKinsey & Company, Nike, and Volvo.
Senior Director of Acquisition and Connections
Ty is an award-winning digital marketing strategist and analytics leader who has driven performance growth for companies ranging from Charles Schwab and PetSmart to Cancer Treatment Centers of America and BlueCross BlueShield. While leading cross-channel media strategy for iCrossing, he was instrumental in gaining recognition by Forrester Research as a Leading U.S. Search Marketing Agency and by Ad Age as the #1 Largest U.S. Search Marketing Agency. His technology innovations include SearchAi, the first agency solution to pair DMP audience data with AdWords search data, and Ad Bacon, a unique competitive insights platform built for digital marketers. In his role as head of Aha!'s Performance Media & Analytics team, Ty oversees the orchestration of performance marketing channels and analytics to drive patient engagement.
Chief Financial Officer
Tom is a highly accomplished finance executive with over 15 years of financial and accounting experience within both start-ups and large multinational marketing and communications companies. Tom is a Certified Public Accountant with the proven ability to improve operations and maximize profits through business growth, internal control implementation, financial strategy and efficiency improvements. As CFO, Tom manages the financial position of the company, overseeing all financial transactions as well as planning growth and profitability.